ASTRAZENECA, the global biopharmaceutical company, launched the "Cancer Can Give" movement at the Singapore Cancer Society (SCS) Cancer Rehabilitation Centre on Thursday, June 27.
The movement comprises of three components, "The Gift of Help", which seeks to address societal needs such as Singapore's ageing population, "The Gift of Knowledge" that aims to impart skills to the young and young at heart, and "The Gift of Sustainability" to help reduce the human impact on the environment.
Thye Hua Kwan Moral Charities, a non-profit voluntary welfare organisation, will be working with AstraZeneca as part of "The Gift of Help". They will conduct interactive programmes for their beneficiaries that include at-risk and vulnerable elderly living in rental flats.
For "The Gift of Knowledge", Gladiolus Place, a non-profit, residential home for teenage girls, will be partnering with AstraZeneca to create a tutorship-mentorship programme that equips the young with soft and hard skills for the future.
Additionally, "The Gift of Sustainability" will see Waterways Watch Society, an independent volunteer group focused on inspiring stewardship for the environment, collaborating with AstraZeneca to devise a programme that promotes public awareness of conserving Singapore's water resources while encouraging good social behaviour, which they hope, will translate into reduced pollution of the environment.
AstraZeneca is also looking to expand this programme to other partners, especially those in areas that cancer survivors desire to make an impact in.
The event also saw AstraZeneca and Singapore Cancer Society inking a Memorandum of Understanding (MoU) to further strengthen efforts to jointly improve the quality of lives of people impacted by cancer. Under this partnership, the two organisations will embark on initiatives together for the next three years, with AstraZeneca funding S$100,000 per year, to provide greater care beyond treatment to cancer patients, and programmes that better support their psychosocial and financial needs.
The biopharmaceutical firm will also collaborate with the Singapore Cancer Society on public education and outreach efforts especially for women's gynaecological cancers, breast cancer, lung cancer, and prostate cancer.
How Ti Hwei, the country president for AstraZeneca Singapore, said: "Beyond promoting medicines, we believe that there is an opportunity for us to positively impact the different parts of a patient's healthcare journey and not just focus on medicines."
Albert Ching, chief executive officer of the SCS, thanked AstraZeneca for their contribution and said: "We hope that AstraZeneca's example will inspire more corporates to come on board to join SCS in this journey of fighting cancer and supporting the cancer community."
To cap off the event, the "Cancer Can Give" mural, representing hope, support and the coming together of a community, was unveiled.
The mural features colourful handprints and uplifting words of encouragement by cancer survivors, as well as three central figures which symbolise the teaming up of public and private organisations that are embarking on the 'Cancer Can Give' movement together.
It will be displayed at the Singapore Cancer Society Rehabilitation Centre.]]>